17 Responses

  1. May 20, 2009 at 7:54 pm | | Reply

    Absolutely hilarious and ridiculously on target. The XFL is a huge example of a great idea that turned into a major brand failure. Why? Because they cheaped it out, did stupid gimicky promotions and didn’t focus on the long term. You do that…you are done.

    1. Adam Pieniazek
      May 20, 2009 at 8:13 pm | | Reply

      Thanks Stuart. Just realized that the only aspect of their branding strategy that worked was empowering their employees to showcase their individual unique personalities. Letting players choose what goes on their jerseys was a huge risk but was also the one didn’t completely backfire. “He Hate Me” is a perfect example of how giving your employees branding power can benefit both entities.

  2. May 21, 2009 at 11:19 am | | Reply

    great post! I completely forgot about those hideous ball scrambles in lieu of coin flips.. ha. All kidding aside, I loved the post… made me think.

  3. May 21, 2009 at 4:57 pm | | Reply

    my pleasure.. He Hate Me was a classic..

    Maybe one day you, Josh and I can blow up this whole sports blogging thing in Boston! I put a few posts on Digg before…. Tough to get noticed. I voted for yours 2day.

  4. May 21, 2009 at 8:37 pm | | Reply

    Hmm – life lesson from He Hate Me? How about perseverence? The dude made a marketing name for himself out of the whole XFL experiment, but he also parlayed it into a spot on the Carolina roster and got to suffer defeat at the hands of the Pats in the Superbowl. He probably walked around mumbling Tom Brady Hate Me.

  5. May 21, 2009 at 9:53 pm | | Reply

    The XFL was my dream at a second chance, and they blew it after one season, what a joke it was!

  6. […] I rather enjoyed yesterday’s post on Sports Fan Four: Five Life Lessons From “He Hate Me”. I think they work well as business […]

  7. […] wrap ups to producing unique content not commonly found on other sports blogs. I wrote a post about Five Life Lessons From “He Hate Me”, Josh wrote a post on How to Spot Steroid Users and began producing player profiles, while Matt […]

  8. […] wrap ups to producing unique content not commonly found on other sports blogs. I wrote a post about Five Life Lessons From “He Hate Me”, Josh wrote a post on How to Spot Steroid Users and began producing player profiles, while Matt […]

  9. November 13, 2011 at 12:54 pm | | Reply

    Thanks to Share me

  10. April 20, 2012 at 10:51 am |

    […] ups to producing unique content not commonly found on other sports blogs. I wrote a post about Five Life Lessons From “He Hate Me”, Josh wrote a post on How to Spot Steroid Users and began producing player profiles, while Matt […]

  11. July 10, 2012 at 4:25 am | | Reply

    Great post… really good job..

  12. October 25, 2012 at 12:04 am | | Reply

    Good job baby

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